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Wal-Mart appoints VP Global Consumer Insights
Bentonville, Ark. -- Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.
Davis most recently served as executive VP membership, marketing and e-commerce at the Sam's Club warehouse store division. A successor in that role will be named at a later date, Wal-Mart said. -
Survey: More than one-third of consumers not happy with return policies
San Francisco -- More than one-third of customers who returned gifts they received this past holiday season were not satisfied with their return experiences, according to a new study released by MarketTools, which provides software and services for market research and enterprise feedback management.
The study found that of those not satisfied with the return process, 32% cited the retailer’s return policy as the main source of angst, 23% were unhappy with the form of refund the retailer provided, and 22% were dissatisfied with long lines.