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Lowe’s announces new ‘Never Stop Improving’ brand positioning
Mooresville, N.C. -- Lowe’s is replacing its “Never Stop Improving” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.
As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.
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Report: Best Buy reviewing British operations
New York City -- Best Buy Co. is reviewing its 11 stores in the United Kingdom, according to the Sunday Express.
The chain operates the stores in a joint venture with Carphone Warehouse Group Plc. Best Buy is in talks with its shareholders about all possible options for its British stores, the newspaper said.