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Online furniture resale site sells items featured on ‘Real Housewives of New York'

Sonja Morgan
Reality TV star Sonja Morgan is selling used furniture on Kaiyo.

An online marketplace for pre-owned furniture is debuting an online shop of used furniture from reality TV star Sonja Morgan.

Morgan, who is featured on the Bravo TV reality series "Real Housewives of New York," is collaborating with Kaiyo, an e-commerce platform specializing in used furniture, to sell more than 100 pieces of furniture from her recently sold five-story Upper East Side Manhattan townhouse (which was frequently shown on the series). 

Items being sold include Morgan’s wrought-iron backyard furniture set, as well as antique pieces from the estate of her ex-husband John Adams Morgan - whose family includes historic U.S. presidents - John Adams and John Quincy Adams. Some of the Morgan estate items date to the 1800s and include a rustic writing table, an armless chair, and a marble top dining table.

The collection also includes a cane headboard featured in season nine of the series. Kaiyo addtiionally has an affiliate program live on the affiliate marketing platform ShareASale.

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Bravo TV personalities team up with retailers

Morgan is not the only celebrity associated with the Bravo “Real Housewives” reality TV franchise to recently get involved in a retail partnership. In December 2023, business mogul and philanthropist Bethenny Frankel, who first rose to fame on Bravo's “Real Housewives of New York, served as advisor to former executives from digitally native retailers Casper, Gilt Groupe and Stitch Fix for the launch of their feed-based, discovery-driven shopping app Yaysay. 

The artificial intelligence-based app delivers each customer a targeted, limited feed of fashion items that is completely refreshed every day. Customers select desired products from the feed like a swipe on a dating app, with offers only lasting until they are refreshed.

And in January 2024, Bravo TV host, radio personality and author Andy Cohen, who also produces the “Real Housewives” franchise, starred in a promotional campaign for Walmart’s paid membership program, Walmart+.

The campaign humorously sought to help consumers keep their New Year’s resolutions and included Cohen teaming up with social influencers, with content viewable throughout January on the Bravo Network, TikTok, YouTube, Meta, Pandora and other platforms.

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