Omnichannel apparel retailer Everlane enhances search with AI
Everlane is applying advanced artificial intelligence (AI) analysis to search queries.
The digitally native apparel brand, which also operates five stores and focuses on sustainability and transparent pricing, is leveraging the Aloglia NeuralSearch AI-based online search platform. With this implementation, Everlane is performing end-to-end AI processing on every search query, in an effort to improve the speed and accuracy of results.
Using Algolia’s AI-based search processing capabilities, Everlane says it achieved a 45% decrease in the return of “no results,” a 5% increase in conversions, and an 8% increase in its click-through rate.
In addition, leveraging natural language understanding, automatic vectorization (using machine learning to put unstructured data such as images into context), adaptive learning, and intelligent query suggestions, Everlane is better able to decipher complex, longtail queries that are made in dynamic, conversational language. According to the retailer, 55% of its searches fit this description.
"No matter what the shopper is seeking, we want them to find their choice quickly and easily – and that is what Algolia helps us do. We want to deliver a distinctive, frictionless customer experience efficiently across our digital channels,” said Rachel Maxwell, senior manager, digital merchandising at Everlane. “Algolia helped us boost our performance while reducing the engineering lift across the merchandising team. This has helped us to optimize the search function on our site.
“By using Algolia's AI search it has simplified data cleanup and manual synonym maintenance and meant that our lean inhouse site merchandising team can focus on other priorities. Algolia’s technology has helped to streamline operations and allow our teams to focus on what truly matters—our customers,” said Maxwell. “Algolia's AI search platform brings a treasure trove of advanced features to the table, enabling Everlane to craft search experiences that feel intuitive and natural.”
“We are thrilled to partner with Everlane, a trailblazer in the fashion industry. Their commitment to sustainability, creativity, and excellence aligns seamlessly with our own ethos of pushing boundaries and delivering unparalleled customer experiences,” said Bernadette Nixon, CEO, Algolia. “Everlane's voyage with Algolia AI Search is not just a tech upgrade; it's an embrace of a future where retail seamlessly blends with technology, making every search a delightful journey for the discerning shopper.”
Shoe Carnival automates search processing
Specialty footwear retailer Shoe Carnival Inc. also leverages Algolia AI-based search technology, as part of a larger implementation of AI in its e-commerce environment.
For search capabilities, Shoe Carnival leverages the Algolia AI Search & Discovery platform to eliminate the manual work that goes into re-ranking, returning tailored search results to customers with natural language processing and using automation to simplify workflows.