Numerator: SNAP shoppers spend average of $832 on groceries monthly
With Supplemental Nutrition Assistance Program (SNAP) benefits set to go dark this weekend, Numerator has shared new data on the impact that the pause will have on retailers.
As a result of the ongoing government shutdown, the U.S. Department of Agriculture posted a notice on its website saying federal food aid will not go out Nov. 1, according to ABC News. The Trump administration also said it would not tap roughly $5 billion in emergency funds to SNAP benefits funded through the next month.
According to Numerator, SNAP shoppers spend an average of $832 on groceries monthly (+20% vs. non-SNAP shoppers), shop an average of 6.6 retailers each month for groceries (vs. 6.1), and spend an average of $20.80 per grocery trip (-12% vs. non-SNAP shoppers).
In the 12-month period ending Sept. 30, 2025, Walmart captured 26.1% of SNAP shoppers’ annual grocery spend. SNAP shoppers spend an average of $2,653 at the retailer annually.
For the same period, Walmart (94.4% of SNAP shoppers shopped) captured the highest percentage of SNAP shoppers, followed by Target (58.2%), Amazon (52.4%), Dollar General (51.7%) and Kroger (48.8%).
[READ MORE: DoorDash launches Emergency Food Response program in light of SNAP pause]
As of September 2025, SNAP trips accounted for 3.6% of all in-store grocery trips, according to Numerator. For the last three months ending Sept. 30, 2025, traditional grocers captured 39.2% of in-store SNAP grocery trips (vs. 38% in the year-ago period). In addition, shoppers have pulled back on SNAP usage at dollar, drug and gas & convenience channels, and increased usage at mass and club.
The states with the largest percent of in-store grocery trips that utilized SNAP or WIC benefits in 2025 year-to-date are New Mexico (7.2%), California (6.6%), Massachusetts (6.6%), Oregon (6.4%), Nevada (5.4%) and Hawaii (5.4%).
