NRF: Holiday spending on track for steady growth; economy on ‘solid footing’
“Putting all these considerations together, this holiday season looks very good,” Kleinhenz said. “Households are starting the season in decent financial shape and are managing the constraints of their paychecks, with growth in wages and salaries still supportive of a steady pace of spending. The economy remains on solid footing and is growing faster than many expected.”
Two weeks after NRF released its forecast, government data showed the economy had gained only 12,000 jobs during October and that the annual pace of gross domestic product growth had slowed to 2.8% in the third quarter from 3% in the second quarter. But Kleinhenz said that the drop in job numbers was caused by the temporary impact of Hurricanes Helene and Milton along with major labor union strikes, and that employment had still gained 104,000 jobs on a three-month average.
GDP growth was still “surprisingly strong,” continuing a 10-quarter string of “solid” increases despite inflation and high interest rates as consumer spending “continued to contribute a lot of horsepower,” he added.
Salaries and wages as measured by the Employment Cost Index were up 3.9% year-over-year as of September, the slowest growth since late 2021 but well above inflation, Kleinhenz said. The Personal Consumption Expenditures Price Index – the Federal Reserve’s preferred inflation gauge – fell to a year-over-year increase of 2.1% in September, a tick above the Fed’s 2% target and the lowest since February 2021. At this point, inflation is being driven almost entirely by services rather than goods.
“Putting all these considerations together, this holiday season looks very good,” Kleinhenz said. “Households are starting the season in decent financial shape and are managing the constraints of their paychecks, with growth in wages and salaries still supportive of a steady pace of spending. The economy remains on solid footing and is growing faster than many expected.”