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09/01/2020

NRF cites need for continued economic stimulus measures

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture

COVID-19 continues to be a “shock” for small businesses.

Data indicating that small business owners are increasingly pessimistic about the coronavirus shows the need for continued economic stimulus measures, according to National Retail Federation chief economist Jack Kleinhenz.

The coronavirus continues as a shock to America’s small employers,” Kleinhenz said. “Small businesses are the backbone of American ingenuity and impact local economies in cities and towns across the country, but responses to recent surveys highlight the fragility of many small business enterprises and the importance of the need for well-tailored economic policy.”

Kleinhenz’s remarks came in the September issue of NRF’s Monthly Economic Review, which cited a new survey created by the Census Bureau to measure the impact of COVID-19 on small businesses.

The Small Business Pulse Survey, launched on a weekly basis in mid-May, looks at issues such as employment, revenue and supply chain disruptions. In the survey’s first nine weeks, it found pervasive difficulties with business operations and finances, including temporary closings, employment, revenue and cash on hand.

Even though those issues have eased as the economy has begun to reopen, optimism has declined. The survey initially found 30% of respondents thought it would take at least six months for their businesses to recover from the pandemic, while 25% thought recovery would take only two or three months.

In June, the number expecting recovery to take six months rose to 44% and only 10% thought it could come in two or three months. By the week ending August 15, 48% expected recovery would take six months and only 4.1% though it might be possible in two or three. Only 8.5% said their business had already returned to normal levels.

In addition, leading business economists surveyed by the monthly Blue Chip Economic Indicators report cited renewal of the extra $600 in weekly unemployment benefits that expired at the end of July as the best way to support recovery, but ranked small business assistance as the next-highest priority.