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01/04/2021

Northeast fast-casual chain adds cloud to store operations recipe

Dan Berthiaume
Senior Editor, Technology
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Hale & Hearty Soups is streamlining and centralizing store management and analytics with a new cloud-based POS system.

Operating 20 locations in New York City, Long Island, and Boston, Hale & Hearty is rolling out the Appetize Technologies enterprise commerce platform chainwide. Following a successful October pilot at its Herald Square location in Manhattan, Hale & Hearty has systematically implemented Appetize’s advanced cloud technology at over half its restaurants and will continue a full deployment that concludes at the end of January 2021. 

All Hale & Hearty restaurants will utilize Appetize POS software, based on its Activate cloud solution. The Appetize platform includes an intuitive, zero-training terminal interface designed for ease of use, speed of service, and increased productivity. Management and staff also have access to Appetize Connect Enterprise, a web-based management portal designed to power multi-site operations and provide a real-time management and reporting tool. 

Leveraging Appetize’s open API, Hale & Hearty also built a set of best-in-class partnerships, including NetSuite for inventory and ERP management; LevelUp for a branded app and loyalty experience; and the Givex platform for gift cards. Appetize also integrated with two new partners to improve staff and customer experiences at all locations: 7shifts labor management platform for scheduling, communication and time and attendance, and the ItsACheckmate platform for online ordering and delivery integration and menu management. 

“Our goal is to create a memorable dining experience at all Hale & Hearty locations, and Appetize has helped us exceed expectations with its cloud technology,” said Mark Feit, director of business development at Hale & Hearty Soups. “The company’s commerce platform is easy to use for our staff, and it significantly improved day-to-day operations, from simplifying orders to providing hassle-free analytics and real-time reports in a convenient management portal—a tremendous leap from our previous system. Our teams have even been able to perform most of the installs ourselves, enabling a rapid deployment even under lockdown conditions. Appetize addressed items high on our list, and we look forward to continuing our partnership for many years to come.”