Nordstrom's rotating New [email protected] in-store pop-up program is celebrating Black History Month by putting a spotlight on Black fashion.
The department store retailer’s latest offering in the program is called Black_Space, and is described as “a celebration of Black creativity through fashion and retail.” The shop, located in 12 Nordstrom locations and online, features 28 Back-owned fashion and beauty brands, and was curated by five Black creatives. The assortment includes menswear and womenswear, with prices ranging from $20 to upwards of $1,600.
Each of the five curators’ selections are represented through in-store build-outs and merchandising, as well as an online site experience that includes video content created by each curator to represent their particular perspective.
The Black_Space pop-up is live from Feb. 11 through early May.
“New Concepts @Nordstrom has always been a platform to tell brand and product stories, with the goal to try and show the interconnectivity between fashion and culture,” said Sam Lobban, Nordstrom senior VP of designer and new concepts. “In line with that, we’ve always wanted to do something which would bring together a group of creatives with whom both the NewConcept steam and I have built relationships with over our careers; people who we respect and appreciate for their unique and diverse perspective. Through this process we collaboratively built Concept 012: Black_Space, ultimately with the aim to celebrate Black fashion and creativity through the lens of some of the figures who are helping to shape it.