Nordstrom to partner with first-of-its-type museum
Nordstrom’s newest partner is a museum devoted to the history of beauty and its impact on society.
Nordstrom will be the exclusive retail partner at The Makeup Museum, which will make its official debut in May, in New York City’s Meatpacking District. The venue will feature an immersive, Pink Jungle: 1950s Makeup in America, exhibition.
In line with the theme, the gift shop, signed as “Gift Shop by Nordstrom,” will feature goods inspired by iconic looks and products of the 1950s. The assortment will include products to create the perfect cat eye, red carpet essentials, iconic fragrances and a curation of red lipsticks alongside tote bags, compact mirrors, and other items with exclusive Makeup Museum designs.
As part of the partnership, Nordstrom stores in top markets will give customers the opportunity to purchase Makeup Museum- themed products tied to the history of makeup and its ongoing impact on society.
"Iconic retailers were an important part of the retail experience for the 1950s beauty consumer, and so much more than just a place to shop," said Doreen Bloch, Makeup Museum co-founder. "There was a true thrill of getting to see and feel the latest products on the market first-hand."
The Makeup Museum mobile app and website will allow customers to click-to-shop on the Nordstrom website for artifact-inspired finds. A wide variety of artifacts, including Max Factor's signature 1959 Creme Puff compact and Erno Laszlo creams and treatments from Marilyn Monroe's personal collection will be showcased in the exhibit's 1950's artifact gallery.
The Makeup Museum describes itself as the world's leading institution exploring the history of beauty and its ongoing impact on society. Dedicated to empowering all people to learn about and have fun with beauty, the venue aims to bring beauty to life through large-scale exhibits, events, and interactive and shoppable programming.