Nordstrom holiday plans include refreshed mobile app, transformed NYC store
Just in time for the holidays, Nordstrom has debuted a refreshed mobile app that aims to bring the “richness” of in-store to the digital experience.
In other holiday plans, on Nov. 27, Nordstrom will unveil a “spectacular larger-than-life” immersive installation at its Manhattan flagship. Billed as “The Blizz on 57thStreet,” the festive installation will transform the store inside and out, featuring a cast of larger-than-life inflatable characters inspired by iconic fictional New York City staples. The store will also offer daily “Santa Snow Shows.”
The department store retailer is also giving customers the opportunity to purchase iconic NYC experience packages for a memorable holiday in the Big Apple. The packages include a four-night hotel stay, tickets to either the "Radio City Christmas Spectacular" or "The Nutcracker," a dining experience at the Plaza Hotel or in Central Park at the Boathouse or Tavern on the Green, and a shopping spree with a stylist at Nordstrom's NYC flagship. The second package features tickets to Mariah Carey's Christmas Time Concert and more.
Mobile app
Starting with a vibrant new look and feel on the homepage, Nordstrom's refreshed mobile app looks to inspire and make the experience feel more personal, the company said. It features Interactive new features such as trend reports, which blend the expertise of Nordstrom's stylists with the power of generative AI to scale and deliver the most relevant trends. Users can also interact with the Style Swipes feature which makes product recommendations based on their habits and preferences.
Other features of the refreshed app are below.
- To make it easier for customers to find exactly what they have in mind, they can simply describe what they are looking for in their own words and the app does the rest using improved search capabilities.
- The more customers interact with the app, the better the app will get to know them through enhanced learning features, making for better and more personalized recommendations. With the new capabilities of the refreshed app, customers will be served with more brands and products that matter to them, along with inspirational content to bring it all together.
- Members of Nordy Club earn points towards Nordstrom Notes every time they shop, which they can use to spend on purchases. They will now be able to see their available Nordstrom Notes and Nordy Club loyalty level benefits at the top of the Home tab, and can track their rewards in real time.
Nordstrom noted it has more than 300 new brands this holiday season through its newly launched digital marketplace.
[READ MORE: Nordstrom to grow product assortment via new digital marketplace]
