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10/19/2020

Nordstrom holiday plans include indoor Christmas tree lots and L.L. Bean tie-in

Marianne Wilson
Editor-in-Chief
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Nordstrom has entered into a partnership  with a company known for its meticulously designed, realistic-looking artificial Christmas Trees. It’s also teaming up with a 108-year-old retailer as part of its holiday offerings.

The department store retailer has partnered with Balsam Hill to create Christmas tree “lots” showcasing up to 20 different trees in 21 Nordstrom stores across 13 states.  A first-time partnership for both companies, it is also the first time Balsam Hill has offered trees through a brick-and-mortar retail partner and the first time Nordstrom has sold a full Christmas trees assortment.

In another  first-time collaboration, Nordstrom is  offering a curated selection of L.L.Bean items for men, women, kids and home in 20 Nordstrom stores nationwide and online. It is the first time in its 108-year history that L.L.Bean has entered into a U.S. wholesale partnership with a fashion retailer. 

In other holiday plans, Nordstrom’s holiday [email protected] is launching once again this year.  The assortment, designed “to spread joy and cultivate a sense of togetherness after a year of social distancing,” the company said,  features hundreds of  gifts from a variety of innovative brands, along with exclusive merchandise from Pop-Up Grocer, Patagonia ReCrafted Collection | Worn Wear, and new-to-Nordstrom brands.

The retailer has also redefined its  its At Home category for the holiday season with a curated assortment of everyday items intended to make personal spaces more fulfilling, inspiring and fun. Nordstrom is introducing an interactive digital experience on its web site  featuring content from key home brands that inspire customers and help them navigate shopping for their home. The latest delivery from Five Two by Food52 features the kitchen and home brand's cult-favorite collection of cookware, dishware and kitchen essentials, with each piece designed from feedback from their 24 million food-loving followers.