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Retailers: Time to re-think your ‘best customers’
By David King, fulcrm.com
For many retailers, the “best customer” search has been an ineffective venture where the results haven’t warranted the time or expense, despite a host of different efforts. But this tantalizing target keeps pulling dollars out of budgets, dollars that could be spent on creating a more realistic and profitable approach to customers -- one that considers customers’ shifting behaviors and value.
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SpendingPulse Survey shows year-over-year growth
Purchase, N.Y. -- MasterCard Advisors SpendingPulse report, released Thursday, showed that sales in most retail categories continued to gain momentum over an already strong October showing.
Year-over-year total apparel sales in November saw a 9.6% increase, the largest year-over-year growth in 2010 for that sector following the previous record in October. Total apparel has recorded eight out of 11 months of year-over-year gains so far in 2010. In November, all of the sub-sectors posted year-over-year growth.