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A four-point plan for a seven-quarter problem
During Walmart’s fourth-quarter conference call, Walmart U.S. president and CEO Bill Simon said the company will pursue a four-point plan to improve its performance in existing stores. The first order of business -- and something Simon has talked about since he was appointed to his current position last summer -- is a renewed emphasis on everyday low prices, or EDLP.
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Limited reports 27% profit surge
COLUMBUS, Ohio -- Limited Brands reported Thursday that its jumped 27% to $452.3 million in the fourth quarter, compared with $356.1 million in the year-ago period, on strong sales and healthy margins.
The parent to Victoria's Secret and Bath & Body Works previously announced that revenues for the quarter ended Jan. 29 rose 13% to $3.46 billion, beating Wall Street's estimate. Same-store sales increased 10%.
For the full year, net sales were $9.613 billion compared with net sales of $8.632 billion last year. Same-store sales rose 9%.