News

New York City -- Finish Line has chosen Maxymiser, a global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

Target produced another month of solid same-store sales growth in July and had a lot of good things to say about its future prospects. But judging from the action in the company’s share price in the intervening days, it was as if second-quarter earnings per share had come in well short of analysts’ expectations. Target got caught up in the selling free-for-all that occurred on Friday when it appeared the United States was in for a credit rating downgrade followed by a further acceleration on Monday after the downgrade occurred.

Strength in the apparel category continued at Target during July, with same-store sales increasing just below the company average of 4.1%, positioning the company as a winner in a month where performance among competitors was uneven.

By Fred Stiftel, [email protected]

SAN MATEO, Calif. — Sam's Club has engaged the services of DemandTec to enhance its eValues program.

Sam's Club said it will use DemandTec's Deal Management service to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program.  

DemandTec is working in conjunction with FICO, provider of the eValues program, to integrate Deal Management, streamline the process, and deliver highly targeted, timely offers to members of Sam's Club.  

New York City -- Sam’s Club has selected DemandTec’s Deal Management software service to enhance its eValues program.

GOLDEN, Colo. — Blockbuster Express has teamed up with Boston Market for a dinner and a movie deal. Boston Market will offer a voucher for a one night $1 DVD rental with any meal purchased after 5 p.m.

Now through Sept. 10, the “Dinner & A Movie” deal is offered at Boston Market restaurants nationwide. The offer is valid with a minimum $5 purchase before taxes and only one receipt per total purchase per visit. Users will have until Sept. 30, to use the “Dinner & A Movie” voucher from Blockbuster Express.