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Down-and-Out Retail Heavyweights: How In-Store Analytics Change the Game
By Tim Callan, timcallan.blogspot.com
With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While it’s been proven for many years that website analytics can drive dramatic improvement in online retail environments, so far most brick-and-mortar retailers are engaged in only rudimentary measurement.
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Zara takes Manhattan
Zara, part of Spain’s Inditex Group, has opened its biggest U.S. location, a 32,000-sq.-ft., three-level flagship on a primo stretch of Manhattan real estate: Fifth Avenue at 52nd Street. The store is part of a 90,000-sq.-ft. retail condominium that also houses Hollister and Uniqlo flagships.