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Footwear founder donates book proceeds
LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”
Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.
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Aaron Brothers, West Hollywood, Calif.
Aaron Brothers has launched its new prototype, opening a store in West Hollywood, Calif. (and another in Woodland Hills). The new format, designed Chute Gerdeman, Columbus, Ohio, is hip, urban and creative, providing an experience that inspires artistic expression. The ambiance is that of an urban artist’s loft, with polished concrete floors, fixtures on industrial-style wheels and hand-hewn qualities.