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Pulling back the curtains on hidden facility costs
By Jay Leyden, [email protected]
Today, retail companies have realized that projecting a consistent and positive brand image to their customers is a major factor in achieving customer satisfaction. That means everything from lighting standards and cleanliness to HVAC and exterior landscaping are potentially as important to their brand as, say, their advertising campaign or the quality of their products.
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Report: Neiman Marcus to up tech spending
New York City -- Neiman Marcus plans to increase spending on technology to align its in-store and e-commerce businesses, the Financial Times reported.
Sales at Neiman’s e-commerce businesses increased 16.9% during the quarter ending Oct. 31, compared with a year ago.
Karen Katz, who took over the reins as chief executive from Burt Tansky in October, said Neiman planned to “ramp up how we connect” with customers who are increasingly equipped with smartphones and tablets, the report said.