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Digimarc develops digital solution for retailers and brands
Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark is embedded in an audio signal and identifies ownership of copyright, so retailers and brands can differentiate Digimarc’s solution from competing technologies.
Digimarc’s mobile engagement platform is designed to enable retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns.
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Rite Aid monthly same-store sales improve
Camp Hill, Pa. – Rite Aid reported a slight boost in monthly same-store sales but a decreased in year-to-date same-store sales. For the four weeks ended June 29, 2013, same-store sales increased 0.7% from the prior-year period. June front-end same store sales increased 0.4%, while pharmacy same store sales increased 0.9% despite the negative impact of generics.