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Adobe Target simplifies testing & targeting
San Jose, Calif. -- Adobe Systems Inc. is upgrading Adobe Target, an element of the Adobe Marketing Cloud, with aims of easing the optimization of digital marketing efforts. The new solution features a completely redesigned, touch-based interface, as well as a step-by-step framework, with built-in best practices, for creating and implementing A/B testing and targeting activity.
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Belk’s multichannel campaign draws 220,000 registrants
Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign.
Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.