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Reigniting shoppers’ love affair with loyalty programs
The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers seem to be shrugging off the change for now. As long as they’re getting the discounts, it’s easier for them to not have to carry and swipe their cards or give their phone numbers at checkout.
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Indoor Location Analytics Improve Retail Ops, Inside and Out
Jim Riesenbach, CEO of indoor location analytics solutions provider iInside, recently had a conversation with Chain Store Age about the numerous advantages both retailers and consumers can obtain from precise understanding and analysis of how customers move and shop inside the store.
How can both retailers and consumers benefit from targeted, accurate indoor location metrics?
