-
Five Easy Steps to Retail Social Media Engagement
By Andrew Kokes, global VP, marketing & product management, Sitel
One of the most significant trends in customer engagement over the past several years is the rise of social media outside marketing and inside customer service. Social media is moving beyond contacts and interactions to a culture of community and collaboration for the most engaged and customer-centric companies.
-
Sears Canada streamlines business
Sears Canada is undergoing a six-month reorganization that will result in 712 job cuts, including 79 staffers who have already been terminated at its head office.
According to Sears, the head office staff reduction aligns its support structure with the size and volume of the organization and also takes advantage of internal processes that have been recently implemented to improve efficiency.
