Modell's Sporting Goods selects Shopatron to manage online orders

New York -- Modell’s Sporting Goods, which operates 150+ brick-and-mortar stores as well as Modells.com, said Wednesday it has selected San Luis Obispo, Calif.-based e-commerce provider Shopatron as its order management solution to deliver officially licensed sports gear to fans just in time for the playoffs.



Modell's said it will continue to add more product categories to the site throughout the year, including athletic footwear, active apparel and other sporting goods, to bring its complete in-store selection online.



The deal with Shopatron will allow Modell's to optimize the fulfillment of online orders by shipping orders from one of Modell's retail locations, distribution centers or third-party vendors. Shopatron's distributed order management platform gives Modell's the ability to integrate its offline locations into its e-commerce program, promoting expedited fulfillment, efficient inventory management and the future capabilities for in-store order pickup.



"The ability to integrate our local retail stores with our online store is an invaluable asset," said Mitchell Modell, CEO of Modell's Sporting Goods.



In addition to order management, Shopatron manages payment processing, fraud protection and order support for Modells.com.