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Walmart dominated the airwaves during November
Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.
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Dallas retailers pilot mobile checkout app
Dallas – Fifteen Dallas-area retailers are pilot testing Cartwheel Register, a free mobile checkout app that provides an intuitive and secure store system while creating a next-generation shopping experience for customers. Retailers in the pilot include gift shops, cafes, clothing boutiques, bakeries, caterers, food trucks and salons throughout the city and surrounding areas. Each business will use Cartwheel Register to perform credit, debit, cash and Skip Wallet transactions.