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Age Appropriate: Adjusting Retail Approaches to Attract Older Customers
By Graeme McVie, VP, LoyaltyOne, [email protected]
Statistics tell the story: the U.S. population is getting older at a dramatic rate. The Department of Health & Human Service’s Administration on Aging estimates that nearly 55 million people – nearly one-in-six – will be age 65 or older by 2020, compared with 40 million in 2010.

