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For eight-in-10 consumers, value is key
Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.
A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.
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RadioShack takes concept store to Virginia
RadioShack is taking its concept store to Fairfax, Va. The new store is the first concept store in this area and opens its doors Dec. 14.
All concept stores in the company's portfolio feature an upgraded shopping experience, which showcases the company's new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Some features include: