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Digby upgrades location marketing platform
Austin, Texas -- Digby has launched several new upgrades to Localpoint, its platform that facilitates consumer engagement in and around brick-and-mortar locations. Localpoint now offers enhanced targeting based on opted-in consumer profile data, the ability to measure a campaign’s success at driving foot traffic to retail stores and extended integration APIs that allow brands to leverage a consumer's presence across the enterprise.
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Fast Retailing’s slow U.S. expansion
Japanese apparel retailer Fast Retailing remains deliberate in its approach to growth of its Uniqlo brand in the U.S. with plans for five more stores by mid-year.
There are currently 1,300 Uniqlo locations worldwide in 13 countries, but only 17 stores in the U.S. The five new stores the company is adding this spring and summer will be located in King of Prussia, Pa., Stamford, Conn., and Daly City, Concord, and Milpitas, Calif. The company’s other existing stores are clustered in the Northeast with and northern California.