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Staying Social With Millennials
It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives. But retailers who think they can just display a bunch of wares on a social media page and attract Millennial shoppers are sadly mistaken. A panel of five exceptionally bright and well-spoken Millennial consumers ages 16-21 (all offspring of prominent retail IT figures) at the recent Retail ROI “Super Saturday” event in New York gave some frank insight into how Millennials view social media.
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Taking a portfolio approach to omnichannel growth
Omnichannel is omnipresent in conversations throughout our industry. I heard the term — and the angst, confusion, tests and even some initial successes around it — again and again at NRF’s 2014 BIG Show. In many cases, delivering on omnichannel is a tall order, requiring significant soul-searching for retailers in terms of what it means to them and their customers, often followed by equally significant investments in fundamental areas such as inventory management and customer relationship management systems.