News

San Francisco - Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components. These include Gap's Facebook, Twitter, Pinterest and Instagram communities, with the hashtag #LivedIn.

Redmond, Wash. -- Microsoft Corp. has enhanced Microsoft Dynamics CRM by adding a comprehensive set of new marketing, customer care and social listening capabilities to the suite. The new release is expected in the second quarter of 2014.

The ability to develop actionable insights by listening to social conversations is among several powerful new capabilities that have been added to Microsoft Dynamics CRM portfolio.

Microsoft introduced a comprehensive set of new marketing and social listening capabilities to its Microsoft Dynamics CRM suite which are designed to help organizations match their customers to the right products and services, engage with them in the right way at the right time and nurture relationships.

New York -- The costs related to Target's  data breach have now exceeded $200 million for financial institutions, according to  the Consumer Bankers Association and the Credit Union National Association, the Associated Press reported. The $200 million figure does not include the cost of any a fraudulent activity, which would push the cost of the breach to the industry higher as consumers are not held liable.

The two trade associations said that 21.8 million of the 40 million compromised credit and debit cards have been replaced.

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

Minneapolis – Security staff at Target Corp. reportedly warned management of the risk of a cyber attack before the retailer’s widely publicized November 2013 data breach took place. According to the Wall Street Journal, at least one security analyst at Target recommended the retailer perform a more thorough review of its payment network as early as September 2013.

The Retail Industry Leaders Association (RILA) has entered into a partnership with the National Cyber-Forensics and Training Alliance (NCFTA) to enhance cybersecurity information sharing and expand retailers’ proactive and vigilant approach to cyber threats to protect consumers against criminals.

By Jason Roeder,  PowerhouseDynamics

As weather patterns and energy costs become less predictable, the need to maximize savings, gain control and monitor energy usage with minimum staff effort moves from the “nice-to-have” to “must-have list.”