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Freeskier Rosalind Groenewoud to represent Target
MINNEAPOLIS — Canadian freeskier Rosalind Groenewoud has become the latest athlete to represent Target.
“It is just amazing to be a part of the Target team,” said Groenewoud. “I am really lucky to partner with a brand that is so progressive. I also really admire Target’s commitment to giving, especially their focus on supporting schools. Being that I’m working toward my college degree, I appreciate the brand’s commitment to education.”
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Study: Engaging consumers through social media boosts brand sales
CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.