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Empowering sales associates in an information-enabled world
The way people shop has completely changed over the past five years. A large part of this change in behavior has been driven by online access to information. Shoppers now have easy access to more product information than ever before. Yet as the modern buying experience has changed dramatically, the in-store experience at most retailers has remained frozen in time. In particular, most sales associates do not have tools at their disposal that might allow them to keep up with the information-empowered shoppers they now serve.