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Walgreens’ Balance Rewards loyalty program recognized for growth, innovation
Deerfield, Ill. -- The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.
Walgreens is ranked No. 60 on the 2014 InformationWeek Elite 100.
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Chobani wants Americans to eat more yogurt
Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.
In essence, Chobani wants Americans to eat more yogurt and recently announced six new products to launch in July that extend the brand beyond breakfast.The new products include Chobani Greek Yogurt Oats, Chobani Indulgent, Chobani Kids, Chobani Seasonal, Chobani Kitchen and Chobani Simply 100 Greek Yogurt in key lime and pineapple Coconut.