News

Indianapolis -- Appliance, electronics and furniture retailer Hhgregg has embarked on a brand transformation across all customer touch-points, including its 228 store locations and online presence, in an effort to boost its shopping and purchasing experience.

New York -- Google has purchased analytics firm Adometry, which helps advertisers get a better return on digital advertising by providing better attribution on the data collected about ads, including whether an ad was viewed, and whether it led to a sale.

Here is the statement from the Google Analytics team:

Planters has introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

The brand incorporated both culinary trends and fan feedback when developing the new varieties, which pack up to 7 g of protein and at least four essential nutrients per serving.

New York -- U.S. retail and consumer  merger & acquisition activity during first quarter 2014 was primarily driven by five multibillion dollar transactions, with more than half aligned to the food and beverage sector, confirming a positive deals outlook for the year, according to PwC’s U.S. retail and consumer deals insights first quarter 2014 report.
   

Kroger will be the first in Oregon to deploy a fleet of heavy-duty trucks that run on liquid natural gas. The 40 trucks will replace 40 diesel trucks currently in use and are expected to start making store deliveries in the Portland metropolitan area by the end of 2014.

The use of natural gas fuel not only reduces operating costs for vehicles, but also reduces greenhouse gas emissions up to 23% in medium- to heavy-duty vehicles.

ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains. Toys “R” Us experienced a massive 350% increase in page count year-over-year due to its release of three circulars this April versus one last year. Only a short eight-page “Bike & Trike Trade-in” circular was run last year. This year, the bicycle circular ran in the last week of the month again, but the other two circulars appeared to be a response to the late Easter this year, with a focus on $5 or less basket-fillers.

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.

Armonk, N.Y. -- IBM has introduced comprehensive new security software and services to help organizations protect their critical data in an environment where advanced persistent threats, zero day attacks, breaches, and the financial impact on an organization continue to rise.

According to two IBM-commission studies, the average cost of a data breach increased by 15%, reaching an average of $3.5 million. The majority of companies surveyed say targeted attacks are the greatest threat, costing them on average $9.4 million in brand equity alone.