Lowe's enhances multi-channel experience with SVP appointment

MOORESVILLE, N.C. — Lowe’s announced that Lara Lee will join the company as SVP customer experience design, effective Feb 25. Lee will report to Robert J. (Bob) Gfeller, customer experience design executive.

Lee will be responsible for translating business strategies into integrated, multi-channel experiences that deliver value to home improvement consumers. Named a “Master of Innovation” by BusinessWeek in 2006, Lee has driven customer-centric business transformation for more than 20 years.

“Customer needs and trends are constantly changing. In this new role, Lara will not only design experiences that support customers across every stage of the home improvement journey, but will also ensure that our employees’ abilities to deliver excellent experiences are evolving and improving to meet those ever-changing customer needs,” explained Gfeller. “Lara has an outstanding track record of helping companies identify growth opportunities and will be a tremendous addition to the customer experience design team.”

Lee joined Lowe’s from global design and innovation firm Continuum, where she served as chief innovation and operating officer. Previously, she was principal and member of the executive committee at Jump Associates, consulting with clients such as GE and FedEx to identify growth opportunities and design new businesses. She also spent 15 years at Harley-Davidson, building the international business, launching new ventures and running a division that designed and monetized customer experiences.

Lee holds a bachelor’s degree in Chinese language from Brown University, a master’s degree in International Affairs from the University of Pennsylvania and an M.B.A. in multinational management from The Wharton School.