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Human Curation Meets Assortment Automation
Automated assortment targeting is one of the most important technology-aided merchandising strategies to develop in the past 10 years. Retailers can use advanced algorithmic and behavioral tracking solutions to instantly determine what items a customer is most likely to buy and present them in a way that maximizes conversion potential. Omnichannel devices like smartphones, tablets and kiosks allow retailers to effectively deliver personalized assortments within the confines of a physical store, as well as online.
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GMDC honors Lou Martire with Lifetime Achievement Award
Energizer Household Products’ Lou Martire, VP trade development, was honored Saturday evening with the 2014 GMDC Lifetime Achievement Award in recognition of his contributions to the industry.
“This award was developed to really honor and acknowledge people who make a real difference in our industry,” said Bill Anderson, GMDC chairman and group VP at H-E-B. “They’re just very, very special people.”