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HSN promotes marketing head to president
St. Petersburg, Fla. – HSN Inc. (HSNi) is promoting chief marketing officer Bill Brand to president of HSN, effective immediately. Brand will retain his role as chief marketing officer of HSNi and will continue to report directly to HSNi CEO Mindy Grossman.
Brand is also an executive officer of the company. As president, he will assume responsibility of merchandising, programming, planning and HSN2 in addition to his current responsibilities.
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Free Standing Insert coupon activity climbs
Free Standing Insert (FSI) coupon activity increased 3.4% based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.
FSI Coupons Dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
