News

San Jose, Calif. - On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and The E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

New York - Shopping app Stylewhile is launching a new online marketplace for emerging and independent designers. The iPad app allows users to virtually try-on different items, mix and match pieces from multiple brands, and buy online.

Stylewhile's virtual fitting room service allows users to try on clothes on a model of a chosen body type. Established retailers and brands will also be available through the app, meaning shoppers can mix and match multiple brands in the one look.

Lowe's has launched new products for its Iris smart home solution. The move comes three weeks after Staples threw its hat into the connected home space with its own platform.

The home improvement company has added a smart garage door controller, electronic pet door, window blinds controller and hose faucet timer to make it easier to cut energy costs, reduce water usage and keep the home secure while consumers balance active summer schedules.

Macy’s has announced a series of new initiatives in its multi-year strategic program to enhance environmental sustainability. They are consistent with the company’s sustainability principles first adopted in 2008 and implemented with increasing intensity during the past six years.

Results through 2013 include a 38% reduction in the company’s electricity usage since 2002 and a 95% adoption rate of recycled or certified paper used in the company’s marketing materials.

Timberland has elevated Stewart Whitney to brand president, effective Oct. 5. Whitney, who has led Timberland’s growth in the Asia Pacific region since 2008, will report to Patrik Frisk, who has held the position since the brand’s 2011 acquisition by VF Corporation and was promoted to coalition president, Outdoor Americas for VF, in April.

Clothing company Kellwood has named Marc Babins the president of its western region. Babins — who has been in the apparel industry for most of his career — will head up Kellwood’s largest operations unit in City in Industry, California.

Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.

"It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”

Indianapolis - Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers. As chairperson, Lyle will lead the GRMA Advisory Board and play a key role in the development of the organization’s strategic initiatives and thought leadership.