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Tommy Hilfiger, Mission Valley, Calif.
Located on the mall’s second-floor veranda, the 8,500-sq.-ft. store puts a California spin on the brand’s preppy, nautically-inspired heritage. A sunlit glass façade and a central skylight draws natural light into the space. The interior décor includes nostalgia-oriented custom art pieces and graphic prints. A 1964 Volkswagen Bug adds to the atmosphere.
Design: Tommy Hilfiger Store Planning, New York
Architect: O'Neil Langan Architects, New York
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Reclaiming the Four Walls: Top Five Brick-and-Mortar Retail Trends in 2013
By Shelley E. Kohan, [email protected]
Retail’s four walls are the most valuable marketing assets out there today. The brick-and-mortar stores that know how to optimize their physical locations for maximum productivity will be the ones who come out on top this year. Here are the top five trends that will distinguish the leaders from the laggards, and will define retail’s future for years to come:
1. The in-store experience
