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Deeper Dive On ... Apple Pay
Apple Pay has some unique competitive advantages that should make it a major factor in the world of mobile commerce. Consumers pay by simply swiping their finger. Any credit card associated with a user’s existing iTunes account is automatically included, and adding a new card is as easy as snapping a photo with the phone’s camera. With more than 200 million existing iTunes accounts and a large base of iPhone devotees, consumer adoption of Apple Pay should grow quickly.