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Rue21 opens 1,000th store
Rue21 has opened store number 1000 in the Enid Crossing Shopping Center in Enid, Okla. The location is one of the company's new RueGuy format stores and features an expanded assortment of young men's apparel and accessories in addition to the girls' apparel, jewelry, footwear and beauty products.
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Under Armour to acquire fitness technology company
Under Armour is in the process of acquiring MapMyFitness, a fitness technology company powering one of the world's largest digital fitness communities.
Under Armour will leverage the fitness platform to expand its digital capabilities. MapMyFitness has one of the largest connected fitness communities in the world and offers a diverse suite of websites and mobile applications under its flagship brands MapMyRun and MapMyRide. Utilizing GPS and other advanced technologies, MapMyFitness provides users with the ability to map, record and share their workouts.