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Winn-Dixie customers in for sweet treat from Hershey’s
Winn-Dixie is partnering with the Hershey Co. to outfit stores with a “Candy Experience” section: a new concept that has replaced the traditional candy aisle in a Winn-Dixie in Baton Rouge, La.
Tests show that the new candy section, best described as a “store within a store,” can lift confection category sales for retailers by strong double digits. The candy experience sits at the front of the store, a dramatically different location from an aisle where consumers must hunt around for the candy shelves.
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Survey: Amazon tops in online customer satisfaction
New York - Amazon is once again tops in online customer satisfaction, but its leadership is eroding, according to a study by Answers.com, a provider of cloud-based customer experience solutions. Amazon is down four points from its 2013 score of 84 (on a 100-point scale), and leads QVC.com and Netflix by just one point.

