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ShopperTrak revises holiday traffic downward based on expanded sample
Chicago -- Using new traffic forecasting metholdology, ShopperTrak now forecasts that 10% fewer shoppers will visit brick-and-mortar stores in the holiday months of November and December as compared to last year. In September, the company has projected a 1.4% decline in traffic.
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Forest City survey: Holiday shoppers looking for value
Cleveland -- Holiday spending expectations are in line with last year when in-store shopping accounted for 70% of spending, according to a new survey by Forest City Enterprises. The average in-store expenditure is expected to increase by 1% to about $774. The average online expenditure is expected to decrease by 0.3% to $330.
Holiday shoppers will be driven more than ever by value this year and that they expect to shift even more of their spending toward children, the study found.