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Boost your Wifi to boost your sales
In-store mobility is transforming the way retailers engage customers. These new customer engagement programs are resulting in dramatic changes to the store network to ensure successful rollouts. Customers will seek out stores that easily enable them to use their mobile devices to research products, read reviews, and check prices to gain the confidence required to make the right purchase.
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Belk reaps rewards of omnichannel strategy
Months after announcing a major upgrade in its e-commerce capabilities, Belk reported that its online sales grew 46% in the third quarter.
The Charlotte, N.C.-based operator of 300 department stores in 16 states attributed the increase in Internet sales to the company’s “Yes! We Have It” item locator program and store fulfillment of digital sales initiatives.
