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Campbell’s new marketing strategy
The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.
Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.
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Safeway enhances online grocery delivery website
Safeway has made enhancements to its online grocery shopping website to make it more accessible and usable for Safeway shoppers with visual impairments.
Safeway collaborated with its visually impaired customers to make the necessary changes to its website. As such, the company has adopted the Web Content Accessibility Guidelines (WCAG) version 2.0 level AA as its accessibility standard.