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Giant Eagle, McMurray, Pa.
Giant Eagle's new Market District Express prototype combines fresh, chef-created meals with traditional and specialty groceries in a 15,500-sq.-ft. supermarket/convenience store hybrid format. The store also includes a restaurant and pharmacy with drive-through access.
Giant Eagle views this latest development as a test. According to various reports, however, plans are already on the drawing board to build two additional Market District Express locations in Ohio, one in the Columbus market and the other in the Cleveland area. -
Tennis Express Aces Customer Segmentation
Tennis is an individual game, and tennis players have individual tastes when it comes to buying gear and apparel. For Houston-based Tennis Express, a specialty retailer of tennis equipment, apparel, footwear and accessories, segmenting customers in order to better meet their individual needs and tastes is shaping up to be a winning effort.