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Expenses cut Blue Nile profits
Seattle – Rising selling, general and administrative (SG&A) expenses resulted in shrinking profits for Blue Nile Inc. during the fourth quarter and fiscal year 2014, despite healthy sales growth. In the fourth quarter, net income dropped 2% to $4.83 million from $4.93 million.
Net sales rose 8% to $157.47 million from $145.96 million. During the full fiscal year, net income fell 12% to $9.73 million, from $10.87 million. Net sales grew 5% to $473.51 million, from $450 million.
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Tech Guest Viewpoint: Personal Experiences Deliver Victory, Loyalty
By Deepak Advani, IBM Commerce
The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

