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Target appeals to Hispanic shoppers in new marketing campaign
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.
The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.
According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.
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Stage stores acts on growth strategy
Stage Stores' approach to operating department stores in small to mid-sized towns enabled the company to grow holiday season sales and profits faster than some of its big city rivals.
The company’s 853 departments stores, operating under the banners of Bealls, Goody’s, Palais Royal, Peebles and Stage, grew sales 6.6% to $525 million and profits from continuing operations increased 35% to $43.7 million during the fourth quarter ended Jan. 31. Same store sales increased 6.4% and the company’s e-commerce business grew 30%.
