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Facebook buys, integrates personalization engine TheFind.com
Menlo Park, Calif. – Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users. The social media giant will integrate TheFind’s functionality into its personalized ad-matching capability, rather than keep TheFind operating as a separate entity.
In a message on its homepage, TheFind said some employees will make the transition to Facebook.

