News

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

Los Angeles  — Privately held real estate development company Caruso Affiliated, has named Chris Baccus to senior VP, digital marketing. Baccus will lead digital strategy for various Caruso brands across all digital platforms, including SEO/CRM, digital advertising, social media and the entire company’s Web and mobile assets, reporting to chief marketing and communications officer Judy Johnson.
 

Nordstrom may well be the first public company to have three presidents as co-presidents.

New York -- Thirty percent of consumers either own or plan to buy a wearable device in the next 12 months, and 34% of those consumers want wearable technology to make their lives easier – and that includes shopping. Those are among the findings of a new study by PowerReviews, a ratings and reviews provider.

Sears is putting its decades of home improvement knowledge to work once again for military families.

The retailer has launched its eighth annual Heroes at Home campaign with Rebuilding Together to raise funds and assist military families facing hardship by making necessary repairs, improvements or modifications to their homes. The program, which has raised more than $18 million over the past seven years thanks to donations from Shop Your Way members, customers and associates, has funded more than 1,500 home rebuilds.

Sunnyvale, Calif. -- Boomerang Commerce, a provider of omnichannel pricing technology, announced that Office Depot, Sears, and Groupon have deployed Boomerang’s Price Perception Index and rapid pricing testing platform.

Boomerang enables revenue growth and protects margins by rapidly analyzing, testing and deploying smart pricing, inventory and assortment strategies.

In addition, Boomerang unveiled two executive hires to help scale the team and the company’s global sales and marketing efforts.

Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.

New York -- Aimee Soft, a Tel Aviv-based software company, has become an affiliate member of The O Alliance, adding a service that helps brands identify products most likely to result in online transactions.