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Paula Deen ventures into digital territory
Risk averse retailers were quick to shun Paula Deen after she displayed racial insensitivities last year, but now she is back with a new approach that appeals directly to fans of her brand.
Paula Deen Ventures plans to create an interactive digital experience called the Paula Deen Network that allows viewers to engage and access Deen and her Southern home cooking on a variety of digital platforms. The network will be a paid subscription model and is scheduled to launch this September.
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Board drama at Lululemon
Lululemon founder Chip Wilson has voted against the re-election of Michael Casey and RoAnn Costin to the company’s board of directors.
Wilson founded the company in 1998, and has seen it evolve through many business cycles, expanding it from a small storefront in Vancouver to an international brand with more than 250 stores.